walter

Walter G. Lukens, III

Founder & President

Walter founded The Lukens Company in 1986, primarily as a political direct response fundraising firm. The company has grown and expanded significantly in the years since, due in large part to his passion for the visual and performing arts and cause-related organizations. Originally from the Philadelphia area, Walter grew up attending performances at the Philadelphia Orchestra and Metropolitan Opera with his mother. He continues to be an avid supporter of the arts, and is deeply involved in his community, both in Washington, D.C. and at home in Alexandria, Virginia. Walter serves on the Board of Directors of Living Classrooms of the National Capital Area and The Campagna Center, organizations that focus their efforts on improving the lives of children. He is a past board member of The Alexandria Country Day School and of the Northern Virginia Youth Lacrosse League.

In addition to leading The Lukens Company, Walter is the founder of several other businesses including Pinnacle List Company, emotive – a metrics driven on-line marketing company and of Predictive Data and Analytics. He has been featured in numerous direct response publications, including DM News and Direct Marketing Magazine, as well as The New York Times, The New York Times Sunday Magazine and The Washington Post. He is a frequent speaker at direct marketing associations across the country, and at conferences of both the Direct Marketing Association (DMA) and DMA of Washington, D.C. He has taught direct response marketing courses at George Washington University and New York University.

Prior to starting TLC, Walter served as a senior advisor to Senator Bob Dole’s 1988 presidential campaign and was active in the Senator’s subsequent national efforts. Walter lives in Alexandria, Virginia.