On March 1, 2017, the National Republican Congressional Committee announced the creation of a data department. Run by Kelsey Patten, who most recently served as Data and Analytics Director for Senator Kelly Ayotte’s 2016 campaign, the new department will focus on targeting and understanding the 2018 electorate.
“In 2013 we created a Strategy Department to focus on data, polling, and analytics. I am proud to see that evolve into this new Data Department and am excited about the new things we will do with data,” said NRCC Executive Director John Rogers.
Data and analytics is essential to campaigns up and down the ballot and the formation of the NRCC’s Data Department will work to provide resources and innovative tools to help candidates and campaigns win in 2018 and beyond.
“Data and analytics is not merely a luxury for congressional races, but a necessity,” said Jeff McGowan, who will join as Senior Advisor to the Data Department.
For the full announcement, visit NRCC.org
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