THE LATEST

July 18, 2024 | 2 min read

6 Ways to Navigate the USPS Postal Rate Increase

As we dive into the second half of 2024 and approach another pivotal election season, the latest USPS postal rate changes can seem daunting. With increases of 5.6-7.8% across various...

April 24, 2024 | 3 min read

Unlocking the Power of Google’s Privacy Sandbox

In an age where data privacy is increasingly in the spotlight, Google has taken a bold step forward with its Privacy Sandbox to revolutionize online privacy without comprising the integrity...

April 17, 2024 | 3 min read

How to Navigate the Cookie-Less Future

In the ever-evolving landscape of digital marketing, there's a looming seismic shift in how we engage with audiences: the phasing out of third-party cookies. But what exactly are they? And...

November 22, 2023 | 1 min read

Gratitude: A Special Message from our President

As the scent of pumpkin spice fills the air and the leaves gracefully take their final bow, we find ourselves on the doorstep of one of the most cherished holidays...

November 15, 2023 | 2 min read

Celebrating the Spirit of Giving

Happy National Philanthropy Day, a day dedicated to recognizing the incredible power of giving. At the core of this special day lies the profound understanding that giving isn't just about...

April 20, 2023 | 3 min read

SPICE Up Your Data’s Potential

Your organization’s data is the key to deepening donor relations, sparking new connections, and significantly increasing contributions. When used to its full potential, data can be worth hundreds of thousands...

December 14, 2022 | 4 min read

The State of the Production Industry: 2023 Forecast

2022 has been tough on the direct mail industry. It’s been a year marked by soaring costs, labor shortages, supply chain issues, record inflation, a looming recession, the threat of...

October 27, 2022 | 3 min read

5 Benefits of Adding Informed Delivery to Your Next Multichannel Campaign

Every marketer knows the immense value of having multiple campaign touchpoints. And lucky for marketing professionals everywhere, USPS’ Informed Delivery® service taps into the power of multichannel campaigns, providing participating...

July 20, 2022 | 3 min read

The State of the Production Industry: July 2022

We’ve come a long way since 2020, but the impacts of COVID-19 are still lingering as industries across the board. In the direct response world, marketers are scrambling for alternatives...

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