THE LATEST
April 24, 2024 | 3 min read
In an age where data privacy is increasingly in the spotlight, Google has taken a bold step forward with its Privacy Sandbox to revolutionize online privacy without comprising the integrity...
April 17, 2024 | 3 min read
In the ever-evolving landscape of digital marketing, there's a looming seismic shift in how we engage with audiences: the phasing out of third-party cookies. But what exactly are they? And...
November 22, 2023 | 1 min read
As the scent of pumpkin spice fills the air and the leaves gracefully take their final bow, we find ourselves on the doorstep of one of the most cherished holidays...
November 15, 2023 | 2 min read
Happy National Philanthropy Day, a day dedicated to recognizing the incredible power of giving. At the core of this special day lies the profound understanding that giving isn't just about...
April 20, 2023 | 3 min read
Your organization’s data is the key to deepening donor relations, sparking new connections, and significantly increasing contributions. When used to its full potential, data can be worth hundreds of thousands...
December 14, 2022 | 4 min read
2022 has been tough on the direct mail industry. It’s been a year marked by soaring costs, labor shortages, supply chain issues, record inflation, a looming recession, the threat of...
October 27, 2022 | 3 min read
Every marketer knows the immense value of having multiple campaign touchpoints. And lucky for marketing professionals everywhere, USPS’ Informed Delivery® service taps into the power of multichannel campaigns, providing participating...
July 20, 2022 | 3 min read
We’ve come a long way since 2020, but the impacts of COVID-19 are still lingering as industries across the board. In the direct response world, marketers are scrambling for alternatives...
June 16, 2022 | 5 min read
It seems that every time you go on the internet these days, you’re hit with a pop-up message asking you to accept a website's cookies. Most of us mindlessly click...