THE LATEST
January 19, 2022 | 5 min read
The world of online advertising is in constant flux. This week, we’re seeing major Facebook advertising changes that are in line with Meta’s broader efforts to align with stricter regulations...
October 28, 2021 | 4 min read
Acquisition strategies get a lot of attention. Every organization wants to see their donor list grow. However, increasing your organization’s total number of donors is only one part of a...
October 21, 2021 | 6 min read
It feels like we just welcomed the fall season, and yet here we are getting ready for 2021 year-end giving campaigns. Soon we’ll be in full swing planning and prepping...
August 03, 2021 | 4 min read
You may have heard that Apple rolled out several updates to protect users’ privacy. These iOS updates include a range of default and opt-in privacy controls that impact data collection...
August 03, 2021 | 4 min read
These days, the marketing world is facing unprecedented challenges to almost every aspect of producing a direct mail campaign. What are the challenges that the industry is facing? Whether you’re...
June 15, 2021 | 5 min read
Last year, Tim Cook tweeted that users should be able to have a say in whether information about them can be collected, specifically in relation to Facebook. And Apple’s newest...
June 04, 2021 | 2 min read
On May 28, 2021, the USPS proposed a major change: to increase postal rates 6.5%-8.5% pending on the mail class. This increase would be in addition to the 1.5% increase...
April 26, 2021 | 3 min read
As we are all too aware, digital political advertising has made a bit of news over the last 5+ years. From Obama using it in its early days to propel...
October 29, 2020 | 5 min read
If you too are a lover of campaigns, there’s no doubt that Virginia’s off-year elections have caught your attention. The state provides the first temperature check for how the President...