CATEGORY: INDUSTRY TRENDS

July 18, 2024 | 2 min read

6 Ways to Navigate the USPS Postal Rate Increase

As we dive into the second half of 2024 and approach another pivotal election season, the latest USPS postal rate changes can seem daunting. With increases of 5.6-7.8% across various...

April 24, 2024 | 3 min read

Unlocking the Power of Google’s Privacy Sandbox

In an age where data privacy is increasingly in the spotlight, Google has taken a bold step forward with its Privacy Sandbox to revolutionize online privacy without comprising the integrity...

April 17, 2024 | 3 min read

How to Navigate the Cookie-Less Future

In the ever-evolving landscape of digital marketing, there's a looming seismic shift in how we engage with audiences: the phasing out of third-party cookies. But what exactly are they? And...

December 14, 2022 | 4 min read

The State of the Production Industry: 2023 Forecast

2022 has been tough on the direct mail industry. It’s been a year marked by soaring costs, labor shortages, supply chain issues, record inflation, a looming recession, the threat of...

October 27, 2022 | 3 min read

5 Benefits of Adding Informed Delivery to Your Next Multichannel Campaign

Every marketer knows the immense value of having multiple campaign touchpoints. And lucky for marketing professionals everywhere, USPS’ Informed Delivery® service taps into the power of multichannel campaigns, providing participating...

July 20, 2022 | 3 min read

The State of the Production Industry: July 2022

We’ve come a long way since 2020, but the impacts of COVID-19 are still lingering as industries across the board. In the direct response world, marketers are scrambling for alternatives...

June 16, 2022 | 5 min read

The End of Third-Party Cookies (and What’s Next for Digital Advertising)

It seems that every time you go on the internet these days, you’re hit with a pop-up message asking you to accept a website's cookies. Most of us mindlessly click...

March 17, 2022 | 3 min read

4 Ways to Adjust to Ongoing Production Challenges

We’re all navigating unprecedented challenges with the influx of supply decreases, cost increases, and labor shortages. As the state of the production industry continues to cause major setbacks in getting...

January 19, 2022 | 5 min read

How Facebook’s Detailed Targeting Update Affects Your Digital Strategy

The world of online advertising is in constant flux. This week, we’re seeing major Facebook advertising changes that are in line with Meta’s broader efforts to align with stricter regulations...

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