CATEGORY: MARKET RESEARCH
April 17, 2024 | 3 min read
In the ever-evolving landscape of digital marketing, there's a looming seismic shift in how we engage with audiences: the phasing out of third-party cookies. But what exactly are they? And...
December 14, 2022 | 4 min read
2022 has been tough on the direct mail industry. It’s been a year marked by soaring costs, labor shortages, supply chain issues, record inflation, a looming recession, the threat of...
June 16, 2022 | 5 min read
It seems that every time you go on the internet these days, you’re hit with a pop-up message asking you to accept a website's cookies. Most of us mindlessly click...
January 19, 2022 | 5 min read
The world of online advertising is in constant flux. This week, we’re seeing major Facebook advertising changes that are in line with Meta’s broader efforts to align with stricter regulations...
October 28, 2021 | 4 min read
Acquisition strategies get a lot of attention. Every organization wants to see their donor list grow. However, increasing your organization’s total number of donors is only one part of a...
October 21, 2021 | 6 min read
It feels like we just welcomed the fall season, and yet here we are getting ready for 2021 year-end giving campaigns. Soon we’ll be in full swing planning and prepping...
August 03, 2021 | 4 min read
You may have heard that Apple rolled out several updates to protect users’ privacy. These iOS updates include a range of default and opt-in privacy controls that impact data collection...
June 15, 2021 | 5 min read
Last year, Tim Cook tweeted that users should be able to have a say in whether information about them can be collected, specifically in relation to Facebook. And Apple’s newest...
May 18, 2016 | 4 min read
Scrolling through most direct marketing magazines and websites, the majority of what you’ll find bounces between social media, mobile platforms, content marketing, Adwords, and other methods deemed much cooler and...