CATEGORY: MARKET RESEARCH
July 18, 2024 | 2 min read
As we dive into the second half of 2024 and approach another pivotal election season, the latest USPS postal rate changes can seem daunting. With increases of 5.6-7.8% across various...
April 24, 2024 | 3 min read
In an age where data privacy is increasingly in the spotlight, Google has taken a bold step forward with its Privacy Sandbox to revolutionize online privacy without comprising the integrity...
April 17, 2024 | 3 min read
In the ever-evolving landscape of digital marketing, there's a looming seismic shift in how we engage with audiences: the phasing out of third-party cookies. But what exactly are they? And...
December 14, 2022 | 4 min read
2022 has been tough on the direct mail industry. It’s been a year marked by soaring costs, labor shortages, supply chain issues, record inflation, a looming recession, the threat of...
June 16, 2022 | 5 min read
It seems that every time you go on the internet these days, you’re hit with a pop-up message asking you to accept a website's cookies. Most of us mindlessly click...
January 19, 2022 | 5 min read
The world of online advertising is in constant flux. This week, we’re seeing major Facebook advertising changes that are in line with Meta’s broader efforts to align with stricter regulations...
October 28, 2021 | 4 min read
Acquisition strategies get a lot of attention. Every organization wants to see their donor list grow. However, increasing your organization’s total number of donors is only one part of a...
October 21, 2021 | 6 min read
It feels like we just welcomed the fall season, and yet here we are getting ready for 2021 year-end giving campaigns. Soon we’ll be in full swing planning and prepping...
August 03, 2021 | 4 min read
You may have heard that Apple rolled out several updates to protect users’ privacy. These iOS updates include a range of default and opt-in privacy controls that impact data collection...