CATEGORY: MARKET RESEARCH

June 16, 2022 | 5 min read

The End of Third-Party Cookies (and What’s Next for Digital Advertising)

It seems that every time you go on the internet these days, you’re hit with a pop-up message asking you to accept a website's cookies. Most of us mindlessly click...

January 19, 2022 | 5 min read

How Facebook’s Detailed Targeting Update Affects Your Digital Strategy

The world of online advertising is in constant flux. This week, we’re seeing major Facebook advertising changes that are in line with Meta’s broader efforts to align with stricter regulations...

October 28, 2021 | 4 min read

3 Steps to Maximize Your Data and Increase Giving

Acquisition strategies get a lot of attention. Every organization wants to see their donor list grow. However, increasing your organization’s total number of donors is only one part of a...

October 21, 2021 | 6 min read

Plan, Create, and Execute Your Best Year-End Digital Giving Campaign

It feels like we just welcomed the fall season, and yet here we are getting ready for 2021 year-end giving campaigns. Soon we’ll be in full swing planning and prepping...

August 03, 2021 | 4 min read

What the Apple iOS 15 Update Means for You

You may have heard that Apple rolled out several updates to protect users’ privacy. These iOS updates include a range of default and opt-in privacy controls that impact data collection...

June 15, 2021 | 5 min read

How the Apple iOS 14 Update Impacts You

Last year, Tim Cook tweeted that users should be able to have a say in whether information about them can be collected, specifically in relation to Facebook. And Apple’s newest...

May 18, 2016 | 4 min read

Long Live Print! 5 Reasons Direct Mail is Still Highly Effective

Scrolling through most direct marketing magazines and websites, the majority of what you’ll find bounces between social media, mobile platforms, content marketing, Adwords, and other methods deemed much cooler and...

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