CATEGORY: STRATEGY

August 03, 2021 | 4 min read

What the Apple iOS 15 Update Means for You

You may have heard that Apple rolled out several updates to protect users’ privacy. These iOS updates include a range of default and opt-in privacy controls that impact data collection...

August 03, 2021 | 4 min read

The State of the Production Industry

These days, the marketing world is facing unprecedented challenges to almost every aspect of producing a direct mail campaign. What are the challenges that the industry is facing? Whether you’re...

June 15, 2021 | 5 min read

How the Apple iOS 14 Update Impacts You

Last year, Tim Cook tweeted that users should be able to have a say in whether information about them can be collected, specifically in relation to Facebook. And Apple’s newest...

June 04, 2021 | 2 min read

USPS Postal Rates Increase: What’s Happening, What It Means, and What You Can Do

On May 28, 2021, the USPS proposed a major change: to increase postal rates 6.5%-8.5% pending on the mail class. This increase would be in addition to the 1.5% increase...

November 21, 2019 | 4 min read

Twitter, Now Google. What’s Next for Political Advertising?

On the heels of Twitter’s announcement that all ads pertaining to specific candidates, elections, and legislation will be banned, Google stated that they too will be shifting their political ad policy. In...

May 18, 2016 | 4 min read

Long Live Print! 5 Reasons Direct Mail is Still Highly Effective

Scrolling through most direct marketing magazines and websites, the majority of what you’ll find bounces between social media, mobile platforms, content marketing, Adwords, and other methods deemed much cooler and...

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