CATEGORY: VOTER CONTACT
October 27, 2022 | 3 min read
Every marketer knows the immense value of having multiple campaign touchpoints. And lucky for marketing professionals everywhere, USPS’ Informed Delivery® service taps into the power of multichannel campaigns, providing participating...
July 20, 2022 | 3 min read
We’ve come a long way since 2020, but the impacts of COVID-19 are still lingering as industries across the board. In the direct response world, marketers are scrambling for alternatives...
June 16, 2022 | 5 min read
It seems that every time you go on the internet these days, you’re hit with a pop-up message asking you to accept a website's cookies. Most of us mindlessly click...
March 17, 2022 | 3 min read
We’re all navigating unprecedented challenges with the influx of supply decreases, cost increases, and labor shortages. As the state of the production industry continues to cause major setbacks in getting...
January 19, 2022 | 5 min read
The world of online advertising is in constant flux. This week, we’re seeing major Facebook advertising changes that are in line with Meta’s broader efforts to align with stricter regulations...
October 28, 2021 | 4 min read
Acquisition strategies get a lot of attention. Every organization wants to see their donor list grow. However, increasing your organization’s total number of donors is only one part of a...
October 21, 2021 | 6 min read
It feels like we just welcomed the fall season, and yet here we are getting ready for 2021 year-end giving campaigns. Soon we’ll be in full swing planning and prepping...
August 03, 2021 | 4 min read
These days, the marketing world is facing unprecedented challenges to almost every aspect of producing a direct mail campaign. What are the challenges that the industry is facing? Whether you’re...
June 04, 2021 | 2 min read
On May 28, 2021, the USPS proposed a major change: to increase postal rates 6.5%-8.5% pending on the mail class. This increase would be in addition to the 1.5% increase...