CATEGORY: VOTER CONTACT
August 03, 2021 | 4 min read
These days, the marketing world is facing unprecedented challenges to almost every aspect of producing a direct mail campaign. What are the challenges that the industry is facing? Whether you’re...
June 04, 2021 | 2 min read
On May 28, 2021, the USPS proposed a major change: to increase postal rates 6.5%-8.5% pending on the mail class. This increase would be in addition to the 1.5% increase...
April 26, 2021 | 3 min read
As we are all too aware, digital political advertising has made a bit of news over the last 5+ years. From Obama using it in its early days to propel...
October 29, 2020 | 5 min read
If you too are a lover of campaigns, there’s no doubt that Virginia’s off-year elections have caught your attention. The state provides the first temperature check for how the President...
September 30, 2020 | 2 min read
Election season is upon us. The ballots for 2020 are set. Americans across the nation are casting their votes. And the counts in November will determine which party controls everything...
August 14, 2020 | 5 min read
Last year, Tim Cook tweeted that users should be able to have a say in whether information about them can be collected, specifically in relation to Facebook. And Apple’s newest...
June 30, 2020 | 5 min read
When assembling a campaign, what makes the cut for your to do list? Rich media content? Stump speeches? Fundraising lists? While these are all critical pieces of a campaign, one...
November 21, 2019 | 4 min read
On the heels of Twitter’s announcement that all ads pertaining to specific candidates, elections, and legislation will be banned, Google stated that they too will be shifting their political ad policy. In...
May 18, 2016 | 4 min read
Scrolling through most direct marketing magazines and websites, the majority of what you’ll find bounces between social media, mobile platforms, content marketing, Adwords, and other methods deemed much cooler and...