James drives the creative process – from the overarching strategy, to concepts for individual voter contact pieces and fundraising packages, and the compelling copywriting that spurs immediate action – for The Lukens Company’s roster of political clients. Known for his ability to blend a client’s authentic, unique voice with the time-tested marketing techniques that persuade people to donate or vote the right way, James takes pride in delivering top-notch creative work for all of our clients, be they presidential candidates, U.S. House and Senate candidates, office-seekers at the state level, PACs, Party committees, policy/education foundations, and grassroots lobbying groups. His work has garnered a variety of Pollie and DMAW MAXI awards, and he is a past faculty volunteer for The Leadership Institute, helping liberty-minded activists learn how to utilize direct response techniques to advance their causes.
Prior to joining The Lukens Company in 2005, James worked as the Director of State Legislation for the National Right to Work Committee, where he managed grassroots lobbying projects in over a dozen states.
During his free time, James can be found kayaking, sailing, and fishing when the sun is up, reading and writing when it is down, and engaging in desperate attempts to share his Civil War fascination with his two (often bored) daughters during battlefield tours across Virginia.