AUTHOR: TRACI CACIOPPO

December 14, 2022 | 4 min read

The State of the Production Industry: 2023 Forecast

2022 has been tough on the direct mail industry. It’s been a year marked by soaring costs, labor shortages, supply chain issues, record inflation, a looming recession, the threat of...

October 27, 2022 | 3 min read

5 Benefits of Adding Informed Delivery to Your Next Multichannel Campaign

Every marketer knows the immense value of having multiple campaign touchpoints. And lucky for marketing professionals everywhere, USPS’ Informed Delivery® service taps into the power of multichannel campaigns, providing participating...

July 20, 2022 | 3 min read

The State of the Production Industry: July 2022

We’ve come a long way since 2020, but the impacts of COVID-19 are still lingering as industries across the board. In the direct response world, marketers are scrambling for alternatives...

March 17, 2022 | 3 min read

4 Ways to Adjust to Ongoing Production Challenges

We’re all navigating unprecedented challenges with the influx of supply decreases, cost increases, and labor shortages. As the state of the production industry continues to cause major setbacks in getting...

August 03, 2021 | 4 min read

The State of the Production Industry

These days, the marketing world is facing unprecedented challenges to almost every aspect of producing a direct mail campaign. What are the challenges that the industry is facing? Whether you’re...

June 04, 2021 | 2 min read

USPS Postal Rates Increase: What’s Happening, What It Means, and What You Can Do

On May 28, 2021, the USPS proposed a major change: to increase postal rates 6.5%-8.5% pending on the mail class. This increase would be in addition to the 1.5% increase...

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