CATEGORY: DONOR DEVELOPMENT

October 27, 2022 | 3 min read

5 Benefits of Adding Informed Delivery to Your Next Multichannel Campaign

Every marketer knows the immense value of having multiple campaign touchpoints. And lucky for marketing professionals everywhere, USPS’ Informed Delivery® service taps into the power of multichannel campaigns, providing participating...

October 28, 2021 | 4 min read

3 Steps to Maximize Your Data and Increase Giving

Acquisition strategies get a lot of attention. Every organization wants to see their donor list grow. However, increasing your organization’s total number of donors is only one part of a...

October 21, 2021 | 6 min read

Plan, Create, and Execute Your Best Year-End Digital Giving Campaign

It feels like we just welcomed the fall season, and yet here we are getting ready for 2021 year-end giving campaigns. Soon we’ll be in full swing planning and prepping...

November 21, 2019 | 4 min read

Twitter, Now Google. What’s Next for Political Advertising?

On the heels of Twitter’s announcement that all ads pertaining to specific candidates, elections, and legislation will be banned, Google stated that they too will be shifting their political ad policy. In...

May 18, 2016 | 4 min read

Long Live Print! 5 Reasons Direct Mail is Still Highly Effective

Scrolling through most direct marketing magazines and websites, the majority of what you’ll find bounces between social media, mobile platforms, content marketing, Adwords, and other methods deemed much cooler and...

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