CATEGORY: DONOR DEVELOPMENT
April 20, 2023 | 3 min read
Your organization’s data is the key to deepening donor relations, sparking new connections, and significantly increasing contributions. When used to its full potential, data can be worth hundreds of thousands...
December 14, 2022 | 4 min read
2022 has been tough on the direct mail industry. It’s been a year marked by soaring costs, labor shortages, supply chain issues, record inflation, a looming recession, the threat of...
October 27, 2022 | 3 min read
Every marketer knows the immense value of having multiple campaign touchpoints. And lucky for marketing professionals everywhere, USPS’ Informed Delivery® service taps into the power of multichannel campaigns, providing participating...
October 28, 2021 | 4 min read
Acquisition strategies get a lot of attention. Every organization wants to see their donor list grow. However, increasing your organization’s total number of donors is only one part of a...
October 21, 2021 | 6 min read
It feels like we just welcomed the fall season, and yet here we are getting ready for 2021 year-end giving campaigns. Soon we’ll be in full swing planning and prepping...
November 21, 2019 | 4 min read
On the heels of Twitter’s announcement that all ads pertaining to specific candidates, elections, and legislation will be banned, Google stated that they too will be shifting their political ad policy. In...
May 18, 2016 | 4 min read
Scrolling through most direct marketing magazines and websites, the majority of what you’ll find bounces between social media, mobile platforms, content marketing, Adwords, and other methods deemed much cooler and...