CATEGORY: MULTICHANNEL

April 17, 2024 | 3 min read

How to Navigate the Cookie-Less Future

In the ever-evolving landscape of digital marketing, there's a looming seismic shift in how we engage with audiences: the phasing out of third-party cookies. But what exactly are they? And...

April 20, 2023 | 3 min read

SPICE Up Your Data’s Potential

Your organization’s data is the key to deepening donor relations, sparking new connections, and significantly increasing contributions. When used to its full potential, data can be worth hundreds of thousands...

December 14, 2022 | 4 min read

The State of the Production Industry: 2023 Forecast

2022 has been tough on the direct mail industry. It’s been a year marked by soaring costs, labor shortages, supply chain issues, record inflation, a looming recession, the threat of...

October 27, 2022 | 3 min read

5 Benefits of Adding Informed Delivery to Your Next Multichannel Campaign

Every marketer knows the immense value of having multiple campaign touchpoints. And lucky for marketing professionals everywhere, USPS’ Informed Delivery® service taps into the power of multichannel campaigns, providing participating...

July 20, 2022 | 3 min read

The State of the Production Industry: July 2022

We’ve come a long way since 2020, but the impacts of COVID-19 are still lingering as industries across the board. In the direct response world, marketers are scrambling for alternatives...

June 16, 2022 | 5 min read

The End of Third-Party Cookies (and What’s Next for Digital Advertising)

It seems that every time you go on the internet these days, you’re hit with a pop-up message asking you to accept a website's cookies. Most of us mindlessly click...

March 17, 2022 | 3 min read

4 Ways to Adjust to Ongoing Production Challenges

We’re all navigating unprecedented challenges with the influx of supply decreases, cost increases, and labor shortages. As the state of the production industry continues to cause major setbacks in getting...

January 19, 2022 | 5 min read

How Facebook’s Detailed Targeting Update Affects Your Digital Strategy

The world of online advertising is in constant flux. This week, we’re seeing major Facebook advertising changes that are in line with Meta’s broader efforts to align with stricter regulations...

October 28, 2021 | 4 min read

3 Steps to Maximize Your Data and Increase Giving

Acquisition strategies get a lot of attention. Every organization wants to see their donor list grow. However, increasing your organization’s total number of donors is only one part of a...

PARTNER WITH US