CATEGORY: DIGITAL
October 27, 2022 | 3 min read
Every marketer knows the immense value of having multiple campaign touchpoints. And lucky for marketing professionals everywhere, USPS’ Informed Delivery® service taps into the power of multichannel campaigns, providing participating...
June 16, 2022 | 5 min read
It seems that every time you go on the internet these days, you’re hit with a pop-up message asking you to accept a website's cookies. Most of us mindlessly click...
January 19, 2022 | 5 min read
The world of online advertising is in constant flux. This week, we’re seeing major Facebook advertising changes that are in line with Meta’s broader efforts to align with stricter regulations...
October 28, 2021 | 4 min read
Acquisition strategies get a lot of attention. Every organization wants to see their donor list grow. However, increasing your organization’s total number of donors is only one part of a...
October 21, 2021 | 6 min read
It feels like we just welcomed the fall season, and yet here we are getting ready for 2021 year-end giving campaigns. Soon we’ll be in full swing planning and prepping...
August 03, 2021 | 4 min read
You may have heard that Apple rolled out several updates to protect users’ privacy. These iOS updates include a range of default and opt-in privacy controls that impact data collection...
June 15, 2021 | 5 min read
Last year, Tim Cook tweeted that users should be able to have a say in whether information about them can be collected, specifically in relation to Facebook. And Apple’s newest...
April 26, 2021 | 3 min read
As we are all too aware, digital political advertising has made a bit of news over the last 5+ years. From Obama using it in its early days to propel...
July 21, 2020 | 2 min read
The franked messaging blackout window for House members begins on August 5—less than three weeks away. Is your office ready? Despite our best hopes, COVID-19 is not going anywhere anytime...