CATEGORY: DIGITAL

April 26, 2021 | 3 min read

3 Ways to Navigate the Digital Political Advertising Landscape

As we are all too aware, digital political advertising has made a bit of news over the last 5+ years. From Obama using it in its early days to propel...

October 29, 2020 | 5 min read

The Maps Are Changing: How Will it Impact Your Virginia Campaign Preparations for 2021?

If you too are a lover of campaigns, there’s no doubt that Virginia’s off-year elections have caught your attention. The state provides the first temperature check for how the President...

August 14, 2020 | 5 min read

How to Adjust Your Advocacy & Public Affairs Strategy Amidst COVID-19

Last year, Tim Cook tweeted that users should be able to have a say in whether information about them can be collected, specifically in relation to Facebook. And Apple’s newest...

July 21, 2020 | 2 min read

Preparing for the Franked Messaging Blackout

The franked messaging blackout window for House members begins on August 5—less than three weeks away. Is your office ready? Despite our best hopes, COVID-19 is not going anywhere anytime...

June 30, 2020 | 5 min read

The Facts Matter

When assembling a campaign, what makes the cut for your to do list? Rich media content? Stump speeches? Fundraising lists? While these are all critical pieces of a campaign, one...

April 06, 2020 | 3 min read

How Franked Texting Can Help Get Your Message Out During COVID-19

With constantly evolving COVID-19 developments, there is a LOT of misinformation out there as people are adapting to new routines and dealing with rising anxiety. It’s therefore of critical importance...

November 21, 2019 | 4 min read

Twitter, Now Google. What’s Next for Political Advertising?

On the heels of Twitter’s announcement that all ads pertaining to specific candidates, elections, and legislation will be banned, Google stated that they too will be shifting their political ad policy. In...

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