CATEGORY: DATA & ANALYTICS

April 24, 2024 | 3 min read

Unlocking the Power of Google’s Privacy Sandbox

In an age where data privacy is increasingly in the spotlight, Google has taken a bold step forward with its Privacy Sandbox to revolutionize online privacy without comprising the integrity...

April 17, 2024 | 3 min read

How to Navigate the Cookie-Less Future

In the ever-evolving landscape of digital marketing, there's a looming seismic shift in how we engage with audiences: the phasing out of third-party cookies. But what exactly are they? And...

April 20, 2023 | 3 min read

SPICE Up Your Data’s Potential

Your organization’s data is the key to deepening donor relations, sparking new connections, and significantly increasing contributions. When used to its full potential, data can be worth hundreds of thousands...

October 27, 2022 | 3 min read

5 Benefits of Adding Informed Delivery to Your Next Multichannel Campaign

Every marketer knows the immense value of having multiple campaign touchpoints. And lucky for marketing professionals everywhere, USPS’ Informed Delivery® service taps into the power of multichannel campaigns, providing participating...

June 16, 2022 | 5 min read

The End of Third-Party Cookies (and What’s Next for Digital Advertising)

It seems that every time you go on the internet these days, you’re hit with a pop-up message asking you to accept a website's cookies. Most of us mindlessly click...

January 19, 2022 | 5 min read

How Facebook’s Detailed Targeting Update Affects Your Digital Strategy

The world of online advertising is in constant flux. This week, we’re seeing major Facebook advertising changes that are in line with Meta’s broader efforts to align with stricter regulations...

October 28, 2021 | 4 min read

3 Steps to Maximize Your Data and Increase Giving

Acquisition strategies get a lot of attention. Every organization wants to see their donor list grow. However, increasing your organization’s total number of donors is only one part of a...

October 21, 2021 | 6 min read

Plan, Create, and Execute Your Best Year-End Digital Giving Campaign

It feels like we just welcomed the fall season, and yet here we are getting ready for 2021 year-end giving campaigns. Soon we’ll be in full swing planning and prepping...

August 03, 2021 | 4 min read

What the Apple iOS 15 Update Means for You

You may have heard that Apple rolled out several updates to protect users’ privacy. These iOS updates include a range of default and opt-in privacy controls that impact data collection...

PARTNER WITH US