CATEGORY: DIRECT MAIL

July 20, 2022 | 3 min read

The State of the Production Industry: July 2022

We’ve come a long way since 2020, but the impacts of COVID-19 are still lingering as industries across the board. In the direct response world, marketers are scrambling for alternatives...

March 17, 2022 | 3 min read

4 Ways to Adjust to Ongoing Production Challenges

We’re all navigating unprecedented challenges with the influx of supply decreases, cost increases, and labor shortages. As the state of the production industry continues to cause major setbacks in getting...

October 28, 2021 | 4 min read

3 Steps to Maximize Your Data and Increase Giving

Acquisition strategies get a lot of attention. Every organization wants to see their donor list grow. However, increasing your organization’s total number of donors is only one part of a...

October 21, 2021 | 6 min read

Plan, Create, and Execute Your Best Year-End Digital Giving Campaign

It feels like we just welcomed the fall season, and yet here we are getting ready for 2021 year-end giving campaigns. Soon we’ll be in full swing planning and prepping...

August 03, 2021 | 4 min read

The State of the Production Industry

These days, the marketing world is facing unprecedented challenges to almost every aspect of producing a direct mail campaign. What are the challenges that the industry is facing? Whether you’re...

June 04, 2021 | 2 min read

USPS Postal Rates Increase: What’s Happening, What It Means, and What You Can Do

On May 28, 2021, the USPS proposed a major change: to increase postal rates 6.5%-8.5% pending on the mail class. This increase would be in addition to the 1.5% increase...

September 30, 2020 | 2 min read

What’s the Deal with the Census and Redistricting?

Election season is upon us. The ballots for 2020 are set. Americans across the nation are casting their votes. And the counts in November will determine which party controls everything...

May 18, 2016 | 4 min read

Long Live Print! 5 Reasons Direct Mail is Still Highly Effective

Scrolling through most direct marketing magazines and websites, the majority of what you’ll find bounces between social media, mobile platforms, content marketing, Adwords, and other methods deemed much cooler and...

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