CATEGORY: DIRECT MAIL

July 18, 2024 | 2 min read

6 Ways to Navigate the USPS Postal Rate Increase

As we dive into the second half of 2024 and approach another pivotal election season, the latest USPS postal rate changes can seem daunting. With increases of 5.6-7.8% across various...

April 20, 2023 | 3 min read

SPICE Up Your Data’s Potential

Your organization’s data is the key to deepening donor relations, sparking new connections, and significantly increasing contributions. When used to its full potential, data can be worth hundreds of thousands...

December 14, 2022 | 4 min read

The State of the Production Industry: 2023 Forecast

2022 has been tough on the direct mail industry. It’s been a year marked by soaring costs, labor shortages, supply chain issues, record inflation, a looming recession, the threat of...

October 27, 2022 | 3 min read

5 Benefits of Adding Informed Delivery to Your Next Multichannel Campaign

Every marketer knows the immense value of having multiple campaign touchpoints. And lucky for marketing professionals everywhere, USPS’ Informed Delivery® service taps into the power of multichannel campaigns, providing participating...

July 20, 2022 | 3 min read

The State of the Production Industry: July 2022

We’ve come a long way since 2020, but the impacts of COVID-19 are still lingering as industries across the board. In the direct response world, marketers are scrambling for alternatives...

March 17, 2022 | 3 min read

4 Ways to Adjust to Ongoing Production Challenges

We’re all navigating unprecedented challenges with the influx of supply decreases, cost increases, and labor shortages. As the state of the production industry continues to cause major setbacks in getting...

October 28, 2021 | 4 min read

3 Steps to Maximize Your Data and Increase Giving

Acquisition strategies get a lot of attention. Every organization wants to see their donor list grow. However, increasing your organization’s total number of donors is only one part of a...

October 21, 2021 | 6 min read

Plan, Create, and Execute Your Best Year-End Digital Giving Campaign

It feels like we just welcomed the fall season, and yet here we are getting ready for 2021 year-end giving campaigns. Soon we’ll be in full swing planning and prepping...

August 03, 2021 | 4 min read

The State of the Production Industry

These days, the marketing world is facing unprecedented challenges to almost every aspect of producing a direct mail campaign. What are the challenges that the industry is facing? Whether you’re...

PARTNER WITH US